Multiplatform site for HCPs
Services: UX design, web design, branding, user research
The challenge
Pulse 365 is an educational platform for GPs, offering CPD-accredited content through live events, virtual events, and e-learning modules. The aim was to bring together all of the brand’s educational offerings into one seamless, responsive platform. The website needed to accommodate both open and closed versions—allowing general access while encouraging users to register for enhanced features. It also required built-in networking functionality and areas for exhibitors to share resources.
The solution
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Designed a responsive website that unified live events, virtual events, and e-learning into a single user experience
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Developed two distinct user journeys: an open version for general access and a closed version for registered users, with added functionality
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Created a dashboard where users can track learning progress, access recently viewed content, and browse featured modules, jobs, and events
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Implemented colour-coded sections for clarity: green for live events, purple for virtual events, and blue for e-learning modules
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Designed functionality for viewing live or on-demand virtual events, including speaker profiles, event programmes, and exhibitor resources
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Integrated a networking feature to allow users to connect with speakers, teachers, and fellow healthcare professionals
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Designed a personalised user profile experience using an external plugin, storing therapy area interests and enabling tailored content suggestions
