Obesity Charity Wireframes
Services: research, accessibility, wireframes, high fidelity
The challenge
A leading obesity charity (name + logo hidden) needed a complete website redesign to make their new content more user friendly. Working with website management company, more time to, my brief was to improve accessibility and navigation across a large body of information, ensuring users - from the general public to healthcare professionals, could easily find and flow through relevant content.
The solution
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Created initial wireframes with a focus on intuitive user journeys and content-heavy structure
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Conducted navigation audits to identify pain points in the existing site
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Developed a clear information architecture by dividing the site into five main sections
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Designed a dual-navigation system: primary dropdown menu for high-level access and secondary navigation for easy movement within section areas
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Added smart "next section" buttons at the end of each page to promote smooth, linear progression through content
