Kilpatrick Executive Coaching
Services: UX design, web design, branding
The challenge
Kilpatrick Executive Coaching supports leaders and professionals with tailored coaching and development services. Working with website management company more time to, we looked at creating a modern, user-friendly design that clearly communicates the range of services the company offers. The brief was to soften the look and feel of the website to make it less corporate, while maintaining a clear and professional tone throughout.
The solution
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Complete website redesign focused on clarity, usability, and structure (development by more time to)
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Light brand refresh, including refined logo and an updated colour palette
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Introduced a bold pink to soften the corporate look, injecting warmth, personality, and a more feminine, approachable feel to the brand
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Simplified the information architecture to help users understand what’s offered at a glance
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Focused on accessibility and mobile responsiveness throughout
